E-E-A-T Guides
Long, plain guides on the parts of E-E-A-T people get wrong most: author bios, author schema, YMYL topics and expert review.
What Is E-E-A-T? The Plain Guide
What E-E-A-T means, why Trust sits at the center, whether it is a ranking factor, and how raters judge a site, straight from Google's own documents.
October 30, 2026
How to Write an Author Bio That Earns Trust
How to write an author bio and author page for E-E-A-T. What to include, how long, a fill-in template, real examples, and the mistakes raters flag.
October 30, 2026
Author Schema: Person and ProfilePage Markup
Copy-ready author schema. Person markup on posts, ProfilePage on author pages, sameAs links and Google's author.name rules, plus the mistakes to avoid.
October 30, 2026
YMYL: What Counts and the Two Question Test
What YMYL means, which topics count, the two question test from Google's rater guidelines, and what YMYL pages need, including local trades.
October 30, 2026
Expert Reviewed and Medically Reviewed Content
How expert review and medically reviewed labels work, who can review, how to show it on the page and in schema, and the honesty rules raters check for.
October 30, 2026
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